User experience design

Ease of use, discoverability, consistency, and alignment with workflow are products of great user experience design. They add up to sites and tools that make people productive immediately, and create great experiences for customers.

At Coherent Interactive, we’re dedicated to giving your customers a great experience.

Customer research

User-centered design begins with understanding who your customers are, how they work, and what they want.

We help you investigate your users’ tasks and goals using the best practices of our industry.

Interviews
Surveys
Observation
Search log analysis
Focus groups

Then we turn that knowledge into useful tools that create a strong foundation for making decisions throughout the project and beyond.

Scenarios
Archetypes
Personas

Information architecture

We'll help you design an information architecture that organizes your content in a way that’s logical and easy for your customers to understand.

Reduce rework and risk,
Enhance employee productivity and satisfaction, and
Guide your customers right to the information they need -- no extra clicks, backtracking, or false starts.

We help you examine the context your content appears in, when your users see it, and what they are trying to accomplish to create the best information architecture for your needs.

Interaction design

Your customers and employees should never have to guess which button they click next. Effective interaction design ensures that the interface of your Web site, service, or product:

Presents tasks in the sequence that work really gets done.
Uses words and phrases your customers and employees are familiar with and understand.
Guides users naturally and painlessly through the appropriate workflow for their task.
Eliminates trouble spots where people have gotten hung up or had to ask for help in the past.

Effective interaction design keeps project goals on track, reduces development costs, and ensures that you don’t experience unpleasant last-minute surprises.

At Coherent Interactive, we believe that excellent interaction design rests on your participation and feedback in a process of continuous improvement before and during the development cycle.

Search engine optimization (SEO)

We help you design your content and structure your pages to match the way search engines evaluate the relevance of page content to a search query.

To place your products and services at the top of search return lists, we

Ensure your content is organized in such a way that key search terms appear early in the content and in page elements that are more heavily weighted for relevance by search engines.
Recommend page-titling and description strategies that will make your content easier to find and more inviting to click.
Analyze the keywords people use to search for your product or services and recommend refinements to the keywords you use in your content based on the results.