Content strategy and services

Simplicity, clarity, and ease of navigation are the hallmarks of excellent online content. They rest on a carefully defined content strategy and expert content development

Content Strategy

A sound content strategy outlines the basic facts about your content so that everyone who touches it works toward a common goal, and everyone who reads it comes away with the message you intended. In your content strategy, you define:

What you intend to say.
When and how will you say it to be most effective.

We can help you develop a comprehensive content strategy to make sure that:

You know exactly where and how to add new information.
Information in your sites and systems is easy and natural to find.

Steps to a strategy

Take a complete content inventory – what do you have? What is missing?
Analyze the content taxonomy – is there a logical structure for your content? Can be improved to better match customer expectations and terminology? Can redundant or even contradictory content be rationalized?
Analyze your audience needs – Does your content address your audience? Is the vocabulary pitched to the right reading level? Does the pitch and tone of your content represent your business accurately? Can you eliminate any insider jargon or perhaps add industry-specific terms of art to make your content more effective?

Coherent Interactive can help you create a content strategy that you can act on immediately to ensure your content is working as hard as it can.

Content services

In an online world, excellent content is:

Quick to scan and absorb.
Easy to maintain and update.
Suitable for use in a variety of media.
Worded and structured to meet search engine requirements.
Addresses its audience, whether that is a small, skilled subset with a specialty, or a global audience with multiple levels of reading skill and experience.

These requirements demand skill and experience from content providers. That’s why we work with only the best:

Information designers.
Writers and editors.
Graphic artists and illustrators.
Indexers and information-retrieval specialists.

Our content teams create material for end users, IT professionals, and developers, and for use in instructional, guidance, and pre- or post-sales settings.

Tutorials
Demos
Curricula
Information graphics
Web pages
Press releases
Case studies
White papers
Marketing copy